'Vol 3 of my diaries Power and Responsibility published today. Trying out new and interesting strategy - not doing media, off to Burnley.'
So I tweeted back: 'How would you describe your new strategy so I can quote you in blog? 140 characters... '
His Twitter interview in full without Hari-esque additions or refinements:
'Extracts major bestseller. Full vols more historic record. Reviews, word of mouth and ongoing 'normal' media engagement.'
And that's it. Perfect. I hope Madame Arcati counts as a 'normal media engagement.'
Diaries Volume Three: Power and Responsibility (The Alastair Campbell Diaries), click here to buy