A volunteer is needed, "someone with a terminal illness prepared to donate their body after death." Apparently the secrets of mummification have now been "solved": the corpse will be "preserved - potentially for hundreds or even thousands of years." Benefits for modern medical science are assured. Meantime, all this to be recorded for a TV show.
Although not named in the ad - placed in Kindred Spirit presumably to interest the reincarnationists - behind this are reality-meisters Fulcrum TV, Channel 4's science department and National Geographic Television. A C4 notice elsewhere explains further: "We want to explore our present-day attitudes to life, death and the afterlife. Our supposition is that these attitudes and ideas may not be so different to those of the ancient Egyptians."
An odd supposition in these secular times. Even I, explorer of matters other-worldly (as well as worldly) have yet to meet anyone who believes that post-death their spirit will cross a wide river and pass through a gate guarded by monsters before indictment for 42 crimes in some astral court, as the Pharaohs believed. And the project is scarcely unique: back in 1994 the first human mummification in 2000 years was performed at The University of Maryland Medical School in Baltimore. The volunteer was some old cock who'd died of natural causes and never had a serious illness - he is now called Mumab I. He came from Baltimore, natch.
After some Googling about I see this new project is not so new and has been in-planning for quite a while: Fulcrum was advertising for a suitable mummy-to-be three years ago. Now, Fulcrum's Head of Production, Adam Berman, emails me, "I’m afraid that this project is on hold for the moment," despite the current ad. Mummified even.
NB: Mummification was in essence a method of post-mortem transportation, not a TV gloop-fest for jaded Body Worlds freaks - I do hope the godless scientists behind this project remember that.