Monday, November 02, 2009
Angelina Jolie endorsed charity - 'Must do better!'
Angelina Jolie's pretty mug adorns an article titled Celebrities Put Star-Power to Good Use on the website of the respected Charity Navigator - a guide to good and bad charities. "A celebrity’s endorsement simply can not serve as a substitute for researching a charity," we are advised. So true. Take Jolie's endorsed charity, for example.
The Hollywood star is the Goodwill Ambassador for USA for UNHCR, an independent organisation that provides support for the humanitarian work of the United Nations High Commissioner for Refugees. Organisations are performance-scored by Charity Navigator on a scale of 0 to 4 stars: 4 being tops and 0 plops. USA for UNHCR only gets 2 stars which means Needs Improvement, ie "Meets or nearly meets industry standards but underperforms most charities in its Cause." Still, it's not all bad news. On the USA for UNHCR website you can read this: "[The charity] meets the high standards of the Better Business Bureau. The organization outperforms most of its peers in its efforts to manage and grow its finances in the most fiscally responsible way possible." Depends which way you look at it, I guess.
Other celebrity-endorsed charities currently in need of improvement include the Duchess Fergiana's SOS Children's Villages-USA (2 stars), Julianne Moore's Tuberous Sclerosis Alliance (2 stars) and Mariah Carey's (et al) The Fresh Air Fund which earns just 1 point - Poor, ie "Fails to meet industry standards and performs well below most charities in its Cause."
Among the top 4-star celeb-stamped charities are the Elton John Aids Foundation, Bono's Greenpeace Fund, the Michael J. Fox Foundation for Parkinson's Research and Julia Roberts' The Hole in the Wall Gang Fund.