Monday, November 30, 2009
Ivanka Trump: You, too, can suck your way to success (just like she didn't)
Donald Trump's Stepford daughter Ivanka tweets me with a come-on to buy her self-help book The Trump Card: Playing To Win in Work and Life. Aged 27, a mere two years out of school, this daddy girl magnate-ette and newly-wed already bestrides the globe as vice-president of the Trump Organisation. To the obvious and correct accusation that her meteoric rise is due to nepotism (and a bit of Paris Hilton-like lucky-me savvy), she displays her proclaimed "humility" with this three-word response in her Introduction: "Get over it".
Her book celebrates her glory in the form of advice to fellow 20-something females wishing to graduate in (a dry form of) corporate fellatio. "When I reach for a book to help me past a hurdle or two in my business life, I don't go looking for a dry manual written by some sixty-year-old male," she writes. But of course. Who needs a manual of experience with her DNA (daddy 'n' all)? Her reference elsewhere to "wizened old boardroom veterans" would suggest the seasoned colleagues of Trump père might want to consider throwing themselves out of a nearby skyscraper window before they're thrown. Watch as their creped, wizened flesh ripples on the downturn.
But Ivanka disciples may need reminding that she is not quite yet the Living Incarnation of Success. The Trump Ocean Resort Baja Mexico, a Trump branded development, went belly up late last year. Its investors claim to have lost $32m and are suing Trump, Ivanka and her brother Donald Trump Jr as well as others for fraud, negligence and breach of fiduciary duty. And in February of this year, The Donald and Ivanka stepped down from the board of Trump Entertainment Resorts Inc prior to its bankruptcy over multi-billion dollar debts.
As Ivanka writes in a surprise outbreak of sense: "It's all too easy to take one tiny misstep in the wrong direction and end up on a completely wrong road."
Here's Ivanka's corporate response to the Baja debacle.