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| The Sun's birth chart. Click once to enlarge |
First a few intro words for the experts. The Sun's 'birth' chart for 15 September 1964, five years before Murdoch bought it, suitably has its Sun in the 3rd house of media and communication - useful! I wonder whether an astrologer was consulted for its launch date. Its status point (or Midheaven) is in Pisces, emphasising the paper's surfing of (public) mood as raison d'etre. Mercury, the planet of media and communication, is linked to its essential nature (Sun) via a stellium that includes Uranus and Pluto - a rule-breaking rebel of a newspaper, in other words. And with Mercury opposite Saturn, the paper was always going to be 'hobbled' by self-censorship - like any paper, really: but this feature is pronounced here.
So what of the SOS? It is due to be launched on 26 February 2012 - and because it won't in essence be a separate entity, the Sun's birth chart can be used to look ahead. At present, the Sun's horoscope suggests confusion (tr Neptune conjunct Saturn), at its worst up to early 2013. And tr Pluto in Capricorn, moving backwards and forwards over the Descendant till early 2014, suggests a radical painful change or transformation is ongoing in its relationship with the world through interaction with 'enemies' - a kill or cure time in effect. But while the 'weather' at the Sun is troubled and threatening, closure seems unlikely.
The SOS launch (if it goes ahead) before the next Mercury retrograde on March 12 (which can slow up or disrupt communication or any media activity) is an unwittingly smart move. Tr Mercury in Pisces in the 9th house of expansion is also favourable - though the planet's opposition to the Sun's birth Sun indicates internal tensions over the new paper from the start. But on the whole, the signs are good for the SOS.
The happiest aspect is tr Sun conjunct Midheaven (status point) - this normally denotes publicity and attention through huge effort. Tr Jupiter sextile Midheaven also favours expansion on this day - I would expect good sales and growth despite pessimistic warnings to the contrary.
I could go into less pleasant indications of Murdoch's financial situation this year and beyond, the problems James M faces and other grave difficulties: the much bigger picture for News Corp and Rupert M is still highly fraught. But I shall not rain on his SOS.
12 comments:
I wonder why they didn't call it the SS. Private Eye will
I was tempted to call it the SS. But as an astrologer I must try to be even-handed. I see that it will just be called The Sun not Sun on Sunday: but I'll just call it SOS for the time being.
One wonderful astrologer has pointed out that Feb 26 places the paper in the path of a Mercury Retrograde Shadow (two to three weeks before the planet turns retro). I'm aware of this but decided that other aspects outweighed this threat such as tr Sun conjunction Midheaven. Astrology is as much about making relative decisions as the planetary aspects and positions.
Without the astrology it is scarcely likely that the SoS will fail, with a 3m printrun ansd loads of free publicity and all that curiosity. Plus rival papers are pisspoor.
Who is the Sun's astrologer?
I should have thought Mystic Meg. But that's not a forecast.
It's odd that The Sun then is a Virgo, judging by the chart you publish. Given that the paper is a brash and vulgar newspaper and Virgo is the sign of 'service', I wonder how Madame reconciles this unfortunate contradiction.
You can have brash Virgos - the Sun placement is not the only consideration.
What's interesting is that the paper's Sun is in a stellium (or large conjunction) that includes Uranus, Pluto and Mercury. This brings in rebellious, mischievous and unorthodox energies which are used with disciplined purpose (Virgo): and given that even the Sun must probe, examine, interpret, communicate and entertain, this medley of planets is consistent.
Also interesting is the Cancer ascendant which adds to the paper's persona of patriotism, emotionalism and conservatism.
Its 'brashness' may be attributed to Uranus in the 3rd - communications always likely inclined to irreverence and rule-bending.
I was under the impression that the Sun is a newspaper not something that surfs the public mood as you state in this unreadable report.
My dear Lord Black, or whoever, of course the paper surfs the public mood - this is what Mr Murdoch does. He is a Pisces himself, more interested in the tidal movements than the froth and flotsam which are incidental. If you trace the history of the Sun since his takeover you will see some remarkable turnabouts in editorial opinion and policy which can only be attributed to the public catwalk.
what is this twaddle? get back to cocks and literature
Oh there's more to come. Plus cocks and lit.
Great piece. I've heard Murdoch is a great believer in astrology. Smart guy.
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