The more I hear of Richard Desmond the more I wonder whether we might not get on rather well after all. For I hear that he put his staff to good use at the 11th anniversary party of his excellent flagship magazine OK! on Saturday, May 12, at a London venue to which I shall not give free publicity.
Writers, subs, designers and assorted other media grunts from OK! and his other sleb titles were ordered to attend the event and welcome the many star arrivals, such as Jordan, Sophie Anderton, Bianca Gascoigne, Michelle Bass and other glitzy personages sourced to, or headed for, TV reality shows.
Alas, ‘twas a rainy, cold night. So umbrellas were generously distributed to the grunts outside in order to provide ambulatory shelter to each celeb on the route from limo to party venue entrance. This ferrying process took about two hours so that by the time all the guests were in, quite a few young staffers in their flimsy yet chic party frocks were a-shiveri’ and a-shakin’. An adjacent chestnut seller at his glowing brazier would have done a roaring trade.
On the party guest list shown to me, I see the letter “P” against certain star names. This was to indicate that Richard Desmond – who should surely have received a knighthood by now – wished to be photographed with the selected celebrity in a room wallpapered in the red OK! logo, for possible future use in that mag. One can only pity those Z-listers who do not yet qualify for such treatment.
I applaud Mr Desmond’s pioneering use of his employees. I know from painful experience myself how ruinously expensive professional party-planners can be.