Monday, August 06, 2007

The Guardian and its ads-on

It's Monday so the media supplements are out. The independent's still has scarcely any ads - though it does have one big gorgeous colour one on its inside cover ... for itself, promoting its pointless Shakespeare dead tree posters and booklets. Instant binliner material. A total waste of natural resources.

The Guardian carries more media employment ad freight, but a great deal for itself in its brand background pastels. Editorial pages 6, 7 and 8 carry only Guardian-linked ads. Then in its 14-page ads section proper it has 24 more ads for Guardian media companies and its own ad team. Some of these ads are huge: the one for the "Group human resources executive" takes up about a third of the page. On page 16, of nine ads, six are for Guardian-related posts, taking up about 75+% of the sheet. I guess the Scott Trust pays out to itself.

At the bottom of these ads is the message: "We welcome applications from any individual regardless of ethnic origin, gender, disability, religious belief, sexual orientation or age." Really? So how many black paraplegics over the age of 50 work on the MediaGuardian section? I can't see them for the white clever under-30s males who are, er, "en route".

5 comments:

Duralex said...

What's the english equivalent of : "On n'est jamais mieux servi que par soi-même" ?

Madame Arcati said...

If you want something done right do it yourself ... or D-I-Y for short ... of course this D-I-Y is very expensive but helps to bulk out what could be a thin supplement.

Liz said...

All newspapers have house ads for reader hols, buy-a-paper-get-a-free-tin-of-dog-food etc but it can go wrong.

I recall a two page spread lecturing on the perils of teenage drinking and the house ad on the same page was a competition to win a case of ale.

But none so obviously insane as a huge ad for an undertaker my ex-paper was going to carry two days after the Lockington train crash in which around a dozen people were killed.

Fortunately that one didn't make it for public consumption.

Duralex said...

Ah, I love black humor !

Anonymous said...

The Grauniad has a small cluster of token blacks who they wheel out every now and then to write about The Black Experience, in various sections of the rag, including, occasionally, Media Guardian. Often they use the horrific Hannah Pool (who is black but neither old, handicapped or gay - just terribly annoying and a terrible writer). Pool will write about various news and culture stories From A Black Woman's Perspective which gives white, male, public school 'n' Oxbridge Guardian executives a great, throbbing hard-on because it makes the Grauniad look Oh So Right On. Not...