Wednesday, March 05, 2008

Some Monkey business from The Guardian

The Guardian's mischievous Monkey media goss column says that one of the unlikeliest stories on the internet was that Heat editor Mark Frith was moving to Mojo. It was of course Arcati that authored that rumour based on a conversation overheard (by an Arcati spy) between two Emap suits in a London coffee shop. We now know that Frith is leaving Heat but not going to Mojo. So you could say that Arcati was 50% right while the Guardian was 100% nowhere. I know the paper checked out my original story and was told by Emap that Frith wasn't moving. You can have churnalism by omission ...

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