The London Evening Standard's This Is London maintains five blogs - and you'd think that with its ABC1 readership of young and educated urban professionals (ie prematurely-aged and shat-on commuters) these emissions of opinion would draw a huge and lively response. Alas not.
First there's the blog of restaurant critic Charles Campion, a suitably plump testament to the metropolis' myriad eateries. This has managed to draw three comments since Dec 11.
Comedy critic Bruce Dessau drew his last reader's comment on Nov 27.
The pugnacious 10-year-old theatre critic Keiron Quirke has provoked one comment since Dec 13.
Art critic Tom Teodorczuk can scarcely justify his online existence with a paltry two comments since Nov 14
But music critic Richard Godwin excels in this dire company with a hefty six comments since Dec 19.
With a newspaper readership of about one million the blogs should be doing a lot better than this. But then blogging is a different craft from remunerated space-filling in a newspaper - which tends to sell on habit and headlines.
All these bloggers affect an off-putting Liz Jones-style form of first person self-absorption and a delusion that their very being is the subject of interest. Plainly not.