It's pleasing that Eamonn Holmes has signed up as patron of The Bubble Foundation - a charity dedicated to finding ways of curing kids born without an immune system. However the cause has elevated his sights beyond trash TV and makes him "despair of a world where everyone wants to be Posh Spice," demanding the media spend more time lauding heroes like doctors and medical researchers.
Indeed. Yet which Sky TV star lately interviewed cosmetic gargoyle Priscilla Presley on the important topic of her ... new bed-linen line? Step forward Eamonn Holmes!