Heston Blumenthal: Orangutan-flavoured crisps?

Can it be true that culinary alchemist Heston Blumenthal has been signed up to develop a range of new flavours for Walkers Crisps? Issues of credibility are bound to be raised though we know of his links with Firmenich, a Swiss company that creates flavours (10,000 at the last count) and scents and whose clients include ... Walker's crisps. I quite favour orangutan-flavoured crisps myself, a taste-tribute to an endangered species.